Nokia to see the bottom

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Nokia to see the bottom of the mobile phone market malaise
From the mobile phone market is also experiencing a decrease in the diakibat by the financial crisis of the world. Company Nokia and Sony Ericsson have experience in selling them.

Nokia 2009 second quarter start that bad things happen that the 25 percent decline, 15 percent due to a decrease in handset shipments, and more than 70 percent decline in operating profit, compared with the same quarter in 2008.

Sony Ericsson, reported second-quarter earnings will also show in the second quarter. Sony Ericsson Company with a value of 213 million euros ($ 301.4 million) net loss for the second quarter, down from a profit of 6 million euros ($ 8.5 million) during the same quarter a year ago.

But all of that, Nokia and Sony Ericsson have ualim expectations.



Nokia, which sells about 40 percent of all markets in the world, see the positive expectations for the industry and the economy will be improved overall. Although the unemployment rate increased in the United States and abroad, there are other signs of the technology industry and consumers that businesses will start to spend again.

Now, a mobile handset through a massive transition. Who had used mobile phones to make calls has developed into jack-of-all-device, the phone is used to provide Internet connectivity that allows people to use new forms of communication, such as social network sites. Olli-Pekka recognized this trend during the second quarter Nokia conference call with investors and analysts, noted that in the future will be more people connected to the Internet via mobile phone from the computer.

Nokia at the forefront in the development of a new device. This company has led the market with a 3G wireless portfolio and has led the market in terms of shipments in the world with smartphone devices, N-series and E-series. 3.7 million 5800 series is delivered over three days. Also have been recorded and sold a total of 5 million units of the popular E71.

Smartphones are expected to lead the industry as consumers more advanced features and easier access to the Internet and online applications.

Nokia has been the innovation here. Meanwhile, Apple views the innovation leader in the iconic iPhone. And other companies such as Research In Motion and Palm are also making progress with their products. Google's new Android operating system, which will kill the entire device in the second half of 2009 and to 2010, is also expected to encourage the industry forward in terms of innovation.

Market INQ Mobile, the handset is supported by Hutchison Whampoaa. Smartphones offer more growth, but the basic Java-based features as the more dominant phone. Currently about 40 percent of the mobile phone market consists of a mobile operator to buy between $ 36 and $ 99, according to Strategy Analytics. This is usually a basic mobile phone features. Smartphone, to sell the service to more than $ 300.


The challenge for companies such as Nokia and Sony Ericsson for several years as the industry moves towards the Internet allows the device to handle high-end of the market. For the company this will require a balance between controlling costs and adding new features innovative.