LG Chocolate Phone
LG Mobile Communications Indonesia (LGMCI), start the mobile phone market should have in this year by the consumer, that is "Chocolate," which berdesain a beautiful, elegant and stylish.
Chocolate Phone with elegant black and has a soft appearance. The benefits of mobile phone technology is the "sensitive touch keypad" will be active during assemblies. Once activated, the icons will turn red because of the touch-sensitive, and the full-color screen that gives a unique view on the completeness of the minimalist cuisine with a modern touch from the phone.
"Touch sensitive keypad" will not react when touched with the object surface than the surface of human skin. For example, the touch pad will not react when touched with a pen, paper or even cloth.
"Chocolate Phone" is the first handset in the series "BLACK LABEL", which is a new category LG phone that has the benefits of the design, intended for consumers who appreciate style and technology in place so that the plenary LG Electronics as the first mobile phone manufacturer in the world to create mobile products multiformity premium designed exclusive.
To design and user-interface, the "Chocolate Phone" successfully achieved two prestigious international awards from the European iF Design Award and reddot Design Award. This is a form LG's commitment to improve the standard look and taste of art from a mobile phone.
"Chocolate Phone" is also environmentally friendly, evidenced by a certification from the European Union has met the provisions of Act Products Free hazardous substance (Removal of Hazardous Substances Legislation) that are applied in Europe in July this year.
To meet the certification, and LG Electronics to improve a number of features in this phone, also on the parts that have the possibility of containing hazardous substances have been replaced with the material environment-friendly lead-free solder added to fix the parts on the PWB (Printed Wired Board ).
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Series "BLACK LABEL" will present a series of the same model and again in the new market category with the phone's innovative design for a mobile phone product. "If manufacturers have launched models that make the design as the primary attribute, but different from the" Chocolate Phone "as the first mobile phone to be proactively designed and marketed with the attractiveness of relying on visual and emotional," continued Andre.
Of course, as an LG product, "Chocolate Phone" as products "BLACK LABEL" next, that is, the standard will have a high technical specification, with the main attraction in the design, and this product will be popular among mobile phone users who are to the style in all of Indonesia. Themselves in their home country, South Korea, "Chocolate Phone" is becoming a favorite for the trendsetter and has sold 400,000 units since the end of November 2005 launched ago.
"Chocolate Phone relies on features such as MP3 / AAC Music Player is the latest in the class, on-board memory with 128 megabytes of storage, 1.3 megapixel camera and video camera," added Andre. All these features present in the mobile phone is thin enough, to be diselipkan in shirt pocket or pants pocket jeans are tight though. Battery resistance is also very amazing, which is nearly 200 hours standby with 3 hours talk time 20 minutes. "Chocolate Phone can be purchased on the mobile phone dealers throughout the country with a selling price of around Rp.3.500.000, -" said Andre.
1-Touch LG Service: VIP Service for LG Chocolate lovers
As support for the Marketing Program Chocolate Phone, LG Premium services provide to consumers, the 1-Touch Service. Which is a service Pick up and Delivery of the first time in Indonesia for the phone, using the facilities MOSS (Motorcycle Speed Service).
Elegant Black With a touch of Body Heat Sensor Keypad
"This step is a new breakthrough made in order to LG Customer Service has a distinctive differentiation compared to the service center phone service available in Indonesia," the information from Mr. Rully Sujarko as the Customer Service Group Head PT. LGEIN.
The superiority of the service 1-Touch Service are:
- Consumers do not need to come to the LG Service Center
- Save time
- Can be done in accordance with the agreement with the consumer
- Avoiding congestion
- Free cost of the visit.
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