Use of mobile banking to predict the future digandrungi phone users. In fact, its role at times can be a 'savior' in maintaining the cellular operator revenues.
For, the success of the service with menggenjot mobile banking service customers has increased with the domino effect of the average revenue per user (ARPU) for them. This is also considered to be capable menambal decline in ARPU voice service when the user (voice) which is currently still the excellent doldrums.
According to the latest results of research Frost & Sullivan, mobile phone users in the world at this time can not be released from the use of SMS short message alias. This is also in the orbit mobile banking, with the convenience and cost that are not too expensive, able to follow the development of the growing period.
However not all operator can menggenjot mobile banking services, as also depending on the condition of the country where the service is shelter.
Only countries that have economic and political conditions that are stable digadang-able success menangguk big advantage of mobile banking. Such as Chile, Brazil and Argentina in the Latin America region.
"Increased use of mobile phones in the last three years in Latin America has created a stable market to develop the application and use of additional services such as mobile banking service," said Andres Sciarrotta, analyst from Frost & Sullivan.
In addition, the operator must also be a zealous cooperation with banks or other financial institutions so that when customers want to make it easier to deal.
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