BERITA PONSEL -Advantages Behind SmartPhone Sales.

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BERITA PONSEL -Advantages Behind SmartPhone Sales. 

Many PC Vendors now started setting their sight on the smartphone market is growing rapidly to compensate for the decline in computer sales lately.

According to Gartner, sales of smartphones in the world will grow by 29 percent this year reached 180 million units and total units following a notebook.


Smartphone currently accounts for 14 percent of the total sales of mobile devices, but Gartner calculates that by 2012 the smartphone device will be increased by about 37 percent of global handset sales. Income smartphone will also take over the mobile phone reception, at 191 million USD (about 1.91 trillion) in 2012 next year. And this is higher than the end-user spending on mobile PCs, which is expected to reach 152 million USD (1.52 trillion) in 2012.

Gartner calculates that at the end of the year, all major PC vendors will have multiple devices offer smartphone products. However, they also seem to be facing some obstacles.

"PC Vendors must realize that while the convergence of technologies offers the opportunity to enter into the smartphone arena, business models, to market and product positioning is very different from the PC market," said Roberta Cozza, principal research analyst at Gartner.

"Vendor PC will find it hard to only use the existing supply chains and channels to expand their presence in the smartphone market. Smartphone and notebook markets governed by different rules when it comes to successfully marketing and selling products.

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