BERITA PONSEL -IMO brand handset maker can control target 20 percent of mobile market share of local brands made in China


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BERITA PONSEL -IMO brand handset maker can control target 20 percent of mobile market share of local brands made in China in the homeland in 2010, from the current approximately 10 percent, said President of IMO Mobile Entertainment, Sarwo Wargono, in Jakarta, Monday.

According Wargono, mobile market share of local brands made in China in Indonesia continues to grow.
In addition to direct sales in the market are also encouraged vigorous bundling programs (with sales / package) with telecommunications operators.

He said, for the first time IMO to bundling with operator Indosat to type B8190. Citing market research lebaga JFK, Wargono said, that the total sales of all types of mobile phones in Indonesia could reach about 1 million units per month.

Wargono rate, competition in the local brand mobile phone made in China very tightly, because targeting a larger market. Significant demand especially in the lower segment (low end) at a price below the range of Rp1 million, and the middle segment.

According to him, this level of Chinese consumer phone line of the rapidly changing consumer behavior due to the development of a social community that marked rise of social networking sites like facebook and twitter.

Phone service that had been dominated by the use of voice and SMS services, is now leading to rely on data communications GPRS.

He said, until the end of 2009 IMO will launch as many as 4-5 new variants Hunter B369, W900.

Whereas in 2010 added, as usual IMO each market will be flushed with approximately 20 variants of the phone.

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